PAID MEDIA TOOLKIT
Using your hyperlocal family-focused community to make money through marketing. When we sell paid media spots, it is important that we continue to follow our brand guidelines and ensure that they look like they fit into the ecosystem of our feed (using our cover images and hiding any of their branded creative behind the scroll).
Tools & Templates
ENTRY LEVEL PAID MEDIA TEMPLATE
This template is best used for entry-level paid marketing opportunities as they begin reaching out, or you feel comfortable sending out messages.
COMPREHENSIVE RATE SHEET
This is a great progression once you have grown your following to 2000+ followers. You'll want to swap out your photo/bio and statistics on the left column and adjust your pricing.
Industry standards price paid media to be based off your follower count (ranging from 1-5%).
SEASONAL GUIDES 101
Our Seasonal Guides are released twice a year, during times when parents and caregivers are looking for additional support in planning things with their families. We comb the internet, ask our community, and look for input about any event, activity or experience that is relevant for families and then we gather the need-to-know info and provide it in a concise and organized way for easy consumption by our audience.